Marketing

Event Marketing

The ACREW model is an easy win win.

Crew get to access learning from industry leaders. Often ex-crew that have specialised in an area or product, or experts bringing in knowledge, skills and experience from a commercial sector. Workshops are always focused on learning needs identified by Crew.

Our partners and sponsors get the opportunity to present themselves as experts that know what they are talking about, and that are great people. ACREW packages this in events in places and times perfect for Crew to access and adds in a lunch, happy hours and sometimes a killer party too!

We believe that the best way to be in touch with Crew is through knowledge sharing and thought leadership. ACREW helps motivate crew to seek out your brand in an active process. Put simply, ACREW is the ultimate lead generator.

In order to provide you with the platform you need to effectively share knowledge with the decision makers on-board, ACREW organises events that introduce crew to professional development opportunities. Crew are invited to attend free masterclasses, workshops, discussion groups and networking activities at our events in yachts shows, shipyards and marinas (8 - 10 events per year).

Check out our Events Pages to see the workshops on offer. Contact Abigail McGrath (abi@acrew.com) if you are interested in sharing your expertise with crew.

Host Your Own Event

ACREW builds your destination by hosting signature events. Not only will it present a great programme to Captains, HoD’s and Crew within your location but it will also attract Crew from other Marinas and Shipyards. As a Partner of ACREW your company will benefit from a far-reaching marketing service that will position your destination as supporters of Crew Excellence On board and will benefit your lead generation and sales.

Ask us about the benefits we brought to Christophe Harbour, Port de Plaisance, IYCA Antibes, Compositeworks and IMS Toulon.

For more information our Managing Partner Abigail McGrath (abi@acrew.com) is the person to contact.

Lead Nurturing

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

Within ACREW we realize that we provide you with leads but we would also like to help you convert them as:

- On average, 50% of the leads in any system are not yet ready to buy
- Almost 80% of new leads never become sales
- Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost
- Nurtured leads makes 47% larger purchases than non-nurtured leads
- Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan

If you want to learn more about the art of Lead Nurturing our Managing Partner Onno Ebbens (onno@acrew.com) is the one to talk to.

Content Marketing

Content takes time and energy to create. Once created, if planned carefully, it can be the cornerstone of marketing and digital strategies.

Through our partnerships ACREW can tailor a strategy to create the content you need. Running a workshop is a fantastic place to start and blogs, articles, photo galleries, videos and infographics can all be created to maximise the impact.

Contact Abi McGrath (abi@acrew.com) to discuss the potential for your company.

Branding and design

Successful communication is founded on relevance. So begin a conversation about which your market cares, in which they share a passion or an interest. Reveal an intelligent, genuine story and cultivate a relationship constructed on trust and credibility. Create a desire to engage. It is a loud and noisy world – whisper something special, real and rare – and your market will listen.

SocratesQ builds, manages and promotes brands in the international luxury market. They provide communications planning & strategy, branding & literature, digital strategy and execution, and sales environments & experiences. Their PR division develops media relations, international media management, partnerships & sponsorships and provides marketing consultancy.

For more information, please visit [www.socratesq.co.uk](http://www.socratesq.co.uk).

Digital Strategy

Unsure how to leverage digital marketing to generate new business for your company? Generate Solutions will work with you to establish the ideal digital solution . Specialising in social media, content and data strategy, Generate Solutions will bring together the core elements of your business to help you communicate effectively with both customers and prospects. As an ACREW partner you can benefit from an initial consultation to establish the best approach for your company.

Contact details all great and would be great to have a website link also: www.generatesolutions.co.uk

Photography

Based between the UK and France, KatieJaneHowson offers photography services both on and off the water:

- Corporate and team events
- Private parties
- Holiday albums
- Head-shots for crew and professionals
- Yacht interiors
- Sailing regattas and watersports
- Candid portraits

For a link to my website and galleries, please visit: www.katiejanehowson.com

I am very open to alternative requests and challenges to fulfil your photographic requirements, whether it is a specific marketing campaign, a gift or perhaps a difficult location - do get in touch.

Videography

Luke is a South African Cinematographer who has been involved with ACREW since March 2015.

A former Deckhand, Luke has since worked with ACREW during events in Antibes,​ ​Palma and Monaco where he produced Event Films, Crew Party Films and Corporate Films.

Realising the potential in this field, Luke decided to revert to and focus on his ultimate career and enthusiasm through Cinematography whilst incorporating his knowledge of the Yachting Sector.

To this end, Luke hopes to build relationships with all ACREW Partners.