Your center of excellence for advanced marine electronics. The mission of Admarel is to design, supply and maintain the electronics systems that keep superyachts safe, secure and connected to the wider world. These include systems delivering security, lighting control, IT, navigation, communications and audio-visual entertainment of all types. New builds or refits, their skilled and experienced engineers deliver advanced, fit for purpose systems that are effective, proven and flexible.

Admarel aims to achieve this by working in close cooperation with their clients and industry partners do devise the solutions that deliver the required performance, flexibility and reliability.

They also collaborate with each shipyard to ensure a fast and efficient installation with minimal disruption to the overall build or refit. Finally, their goal is to offer lifetime, global service and support packages to keep each and every system secure and operating at peak capability.

By doing this Admarel seeks to build lasting relationships with clients and suppliers based on mutual confidence and a shared goal of ensuring the complete satisfaction of owners, managers and captains.

Their brand identity, announced in early 2017, is titled ‘Journey North’. It underpins their vision for Admarel and guides them in the way they do business and realise their objectives. The logo represents a compass; a vital and dependable instrument that guides seafarers on their voyages and brings them safely home again.

Admarel is a member of the Alewijnse Group and benefits from the full support and a close working relationship with its maritime division; Alewijnse Marine. Alewijnse Marine has over 125 years of experience in maritime technology and undertakes projects all over the world.