Founder of Ginger, problem solver and marketeer for over 20 years.
Her style comes with a strong work ethic – practical and results-driven plus a no-nonsense approach to getting the job done well the first time.
Her career started during the dot.com boom and launching the first online retailers in the IT sector and overcoming the view that ‘people will never buy a computer over the internet’. Early career was very much focused in the advertising sector, where she really got under the skin of a brief and building relationships with clients. Later taking a more holistic marketing role, she grew a passion for branding which led to further education and a post grad degree in Marketing.
In 2001 she started working in the marine industry marketing London and Southampton Boat Show’s, including moving the show from Earls Court to ExCeL. From there rebranding British Marine back in 2002, launching numerous large-scale marketing campaigns to get more customers into boating and moving to trade marketing for British Marine, as well as offering advice and guidance to members on their own plans.
