Business Market Intelligence

This survey of the Superyacht Industry provides an in-depth exploration of the business growth of the companies operating in the sector. ACREW investigated the key reasons for their success and failure, as well as the marketing and sales techniques and tools used by these companies, the customer engagement practices they employ, and the percentage of their budgets dedicated to marketing and sales.

Charter Broker Market Intelligence

As the Superyacht Industry continues to grow and evolve, ACREW recently conducted a survey to gain insights from Charter Brokers on Market Growth , Marketing and Customer Engagement, Destinations, and Guest Experience. This survey was designed to provide valuable insights to Yacht Charter Brokers and help them to better understand the current market and how to best serve their clients.

Crew Market Intelligence

CREW recently conducted a survey to gain insight into the superyacht industry, collecting a total of 175 responses. Subjects such as Crew Longevity, Green Crew, and Power of Decision Making were explored. 41% of the respondents were Captains, 16% were Stews, 13% were Chefs, 9% were Engineers, and the remaining 19% were Bosuns, Pursers, and Deckhands. This report provides a comprehensive overview of the current state of the superyacht industry and the trends impacting yacht crew.

Event Marketing

This whitepaper is targeted towards Destinations & Marinas, Shipyards & Refit Yards, Vendors & Suppliers with the purpose of answering the following research question, “What is the power of Event Marketing?”.

Familiarization Trips

ACREW works closely with the best Destinations, Marinas, Shipyards and Refit Yards. They are often keen for you to engage more personally with targeted audiences, such as Charter Brokers, Captains, Chief Stewardesses and Pursers on a Familiarization trip. The objective is for you to experience the destination first hand and to build a portfolio of contacts and hidden gems.

Hiring Gen Z

Gen Z is here, assuming positions that are only limited by our willingness to let them be themselves. It is past time for everyone to see that by bringing them in, we advance. Their intelligence, their desire for togetherness, and their enthusiasm to learn and engage in face-to-face contact with leadership all contribute to the creation of energy. We may overcome generational divides by transforming them into bridges.

Market Research

Would you like to know why, how, and when to apply market research? Do you want to get a better insight into your consumers and users? Are you interested in launching a new product, service, or even a new marketing campaign, but you’re not sure what your consumers want? Market research is the way to get all the answers you need.

The Power of Awards

This whitepaper intents to explain to the reader the importance and benefits of award programs as a supporter & participant, along with the ways your company can maximise the benefits of winning a business award.

The power of personality assessments in team building, hiring and performance

The Superyacht Crew Personality Assessment is an insightful Personality Profile that helps crew discover their strengths & competences. This is done through a detailed report of 14 pages that addresses 8 areas.

The Value of Engaging Teams

The Superyacht Crew Engagement Survey is a powerful instrument that effectively monitors the overall engagement and the antithesis of burnout of crew on board. This is done by using 3 scales: Vigor, Dedication and Absorption. An efficient tool to discover the mental state of crew.

Video Documentaries

‘’What is the additional value and advantage of creating and publishing video documentaries to your Destination & Marinas?’’ and ‘’How can your Destination & Marinas improve on creating and publishing video documentaries?’’. Find the answers here: